Croma Costumi / Womens Beachwear Brand

Role: Graphic Designer, Social Media Strategist

Concept

Croma comes from lightheartedness.
The brand is placed in a universe of its own, where no emotions or moods shine through.
Where the colors are cold and desaturated, a universe almost out of reality.
The concept is based on the quality of the material and on the shapes that are also recalled through Italian architecture.
This is because made in Italy is a prominent and prestigious element for the brand.
The name Croma derives from the colors of the costumes, strictly monochromatic.
This name can be pronounced almost indifferently in any popular language.
Croma sells for what it is not for what it could be.

Gallery